Tree service marketing, run as one system
Most tree companies buy their internet marketing in pieces: a website from one person, ads from another, SEO from a third, and nobody responsible for whether the phone rings. We run all of it for tree companies only, as one system, and report it the way an owner thinks about it: how many leads came in, from where, and how many became jobs.
What tree service marketing covers
Google Ads for homeowners searching right now. Facebook and Instagram ads for the ones who know a tree is a problem but haven't started looking. SEO and your Google Business Profile for the map pack and the free listings. A website that turns those visits into calls. And email to bring past customers back.
Not every company needs every piece on day one. We start with what will bring calls fastest in your market and build the rest underneath.
Results tree companies have published with us
All Green Tree Care went from about $8K to about $65K in monthly revenue between January 2025 and January 2026. Big Green Tree Care closed 18 of the first 20 leads we generated, and 19 new jobs during its two-week trial. McLaren Tree Care got 15 leads in one day with no ad spend. Tree King grew from one crew to two. The detail behind each is on our case studies page, with owners you can call.
How we work
A two-week free trial, so you see what we do in your market before paying anything.
One tree company per service area, so we're never marketing you against a competitor down the road.
Campaigns live in a day, with ads split by the jobs you want most: removals, trimming, stump grinding, storm work.
Every call, form and email counted by the channel that brought it, so you can see what is working.
Monthly reporting in leads and booked jobs, not clicks and impressions.
Built for tree companies, not adapted from roofers
Whether you run a removal crew, a tree trimming business or a full-service arborist company, tree work has its own seasons, its own emergencies and its own wasted searches: Christmas trees, family trees, tree nurseries and arborist jobs. Ads, pages and emails written by people who only do tree service skip the learning curve you would otherwise pay for. We also build Arb Astra, a CRM for tree companies, so leads flow straight into quoting.
Where to start: tree service marketing in the order that pays
If you're building from scratch, or your marketing has grown in bits over the years, this is the order we'd put it in. Each step makes the next one cheaper.
Fix your Google Business Profile. Right primary category, every service listed, the towns you actually work in, real job photos and a steady flow of reviews. It's free, and for searches like "tree removal near me" it decides whether you show up on the map at all. See Google Business Profile management.
Make the website easy to call from a phone, and count every lead. A tap-to-call number on every screen, a page for each service, a short quote form, and tracking that tells you whether each call came from Google, Facebook or the map. Without that, every later decision is a guess. See tree service websites.
Turn on Google Ads for the people searching right now. Split campaigns by the jobs you want most, block the junk searches (Christmas trees, nurseries, arborist jobs), and count calls, not just forms. This is usually where the first new jobs come from. See Google Ads for tree services.
Add Facebook and Instagram ads in your service area. They reach the homeowner who has been staring at a leaning oak for a year but hasn't searched yet, and they're quick to switch up for storm work. See Facebook ads for tree services.
Build SEO underneath. Service pages, town-specific detail, reviews and technical fixes take longer to pay off than ads, but the leads they bring don't cost a click. See tree service SEO.
Email the customers you already have. Seasonal reminders, review requests and follow-ups on quotes that went quiet. It's the cheapest work you'll ever win. See email marketing.
Our guide on how to market a tree service business goes deeper on each step, and the ad budget calculator works out what to spend on ads from the number of jobs you want.
Digital marketing and the old-school stuff
Truck lettering, yard signs at job sites and door hangers around a finished job still work for tree companies, because the neighbors have just watched your crew take down a 70-foot tree. They're cheap, and they pair well with ads: someone sees the truck, then searches your name. Put a separate phone number or a short web address on printed pieces so you can tell whether they pay for themselves. Our list of tree service marketing ideas ranks 25 of them by how fast they bring in work.
What to expect in the first 90 days
Ads are the fast part. Campaigns can be live within a day of the trial starting, and in a normal market the first calls come in the first week. Big Green Tree Care closed 19 new jobs during its two-week trial, and McLaren Tree Care got 15 leads in one day with no ad spend.
The Google Business Profile is next. Category, service and photo fixes can start showing in the map within weeks, and reviews build on that month after month.
SEO is the slow, compounding part. Most new pages take a few months to settle in Google. It can move faster on a site Google already trusts: Hedge King got 33 organic search leads in the four weeks after its website rebuild. Either way, you'll see every lead counted by source from the first week, so you know what is working before the next decision.
How to choose a tree service marketing agency
Ask four things before you sign with anyone, including us. Do they only work with tree companies, or are you one of a hundred trades? Do they count phone calls as leads, or only forms? Will they report in booked jobs, or in clicks and impressions? And will they let you see results in your market before you pay?
We answer yes to all four, and we take one tree company per service area. For a side-by-side look at the other agencies tree companies hire, see tree service marketing agencies compared, and our checklist on how to choose a tree service marketing agency.
Who we work with
Tree removal companies, arborist and tree care companies, stump grinding outfits and hedge specialists, from one-truck owner-operators to multi-crew companies. Tree King in Ottawa grew from one crew to two. Most of our clients are in the US and Canada, and we also work with tree surgeons in the UK, Ireland, Australia and New Zealand. Whatever the size, it's one company per service area.
Real owners. Real numbers.
Chris - Big Green Tree Care
19 new jobs in his first 2 weeks.
Gus - Lead Arborist, Tree King
+$70K in sales, 1 crew to 2 busy crews.
Liam - All Green Tree Care
2X lead generation. Hear it from him.
Real texts from tree service owners
Unedited messages from owners we work with. Jobs booked, leads landed, crews kept busy.
FAQ
Questions tree service owners ask
What is the best marketing for a tree service company?
For most: Google Ads for calls now, a strong Google Business Profile with steady reviews, Facebook and Instagram ads in your service area, and a fast website with a tap-to-call number. The best mix depends on your market and the work you want, which is what the free trial is for.
How much does tree service marketing cost?
It depends on how many channels you need and your ad budget, which is paid to Google and Meta separately. We start with a two-week free trial. Call (873) 660-0174 for a price for your market.
Do you work with tree companies outside the US?
Yes. We're US first and also work with tree service companies and tree surgeons in Canada, the UK, Ireland, Australia and New Zealand, one company per service area.
What does a tree service marketing agency do?
It brings in calls and quote requests for your tree company and shows you where they came from. For us that means running your Google Ads and Facebook ads, setting up and managing your Google Business Profile, building or fixing your website, SEO, and emailing past customers, then reporting it all in leads and booked jobs.
How long does tree service marketing take to work?
Ads can bring calls in the first week. Google Business Profile fixes usually show within weeks. SEO takes a few months for most pages. That's why we start with the two-week free trial: you see real leads in your market before deciding anything.
Should a tree company start with SEO or Google Ads?
If you need work now, Google Ads first, with the Business Profile fixed at the same time, since both pay off quickly. Start SEO alongside so it's working for you by next season. Our Google Ads vs Facebook ads guide covers the paid side.
How do you count leads?
Every call, quote form and email, tagged by the channel that brought it: Google Ads, Facebook, organic search or your Business Profile. Calls count, because most tree service customers phone rather than fill in a form.
Can you focus on removals, stump grinding or storm work?
Yes. Campaigns are split by job type, so you can push the work you want most and turn down what you don't. Storm campaigns are built ahead of time and switched on when the weather turns.
Is the free trial really free?
Yes. It's two weeks, 100% free, with no commitment. You see what we do in your market first, then decide.
Still have a question?
Call or text Luke. We'll get back to you within 24 hours.