Storm season marketing for tree services
By Luke Ahern, founder of Ads Astra Labs · Updated November 6, 2026
After a storm, homeowners search for emergency tree removal within hours, and they call whoever shows up first and answers. The companies that win that work set it up weeks before the weather turns. This is the playbook we use with tree companies.
Before the season: build it, then leave it off
Build a separate emergency Google Ads campaign for searches like emergency tree removal, tree fell on house and storm damage tree removal, with its own ads and a landing page that leads with the phone number. Keep it paused. When a storm hits, you switch it on in minutes instead of building it in the middle of the chaos. Our Google Ads management page covers how we set these up.
Make sure your Google Business Profile says what is true: if you take emergency calls, say so in the description and services, and keep the hours accurate. See our Google Business Profile guide.
When a storm is forecast
Email past customers before it arrives: a short note on what to watch for, a reminder that you handle storm damage, and the number to call. People keep the email that arrived before the storm. Our email marketing for tree services page covers how we run it.
Raise the daily budget on the emergency campaign only as far as your crews can respond. Leads you can't reach for three days become reviews you don't want.
During the surge: answer the phone
The biggest storm-season loss isn't ad spend, it's missed calls. Put someone on the phone, or forward calls to a person who can triage, take the address and promise a time. Call every web form back within the hour. Our speed to lead guide explains why minutes matter.
Triage by risk: trees on houses, cars and power lines first. Tell people when you can come, and keep to it.
After the storm: turn one-off jobs into customers
Ask every storm customer for a review the day the job is finished, while they're grateful. Add them to your email list for pruning and inspections. Storm customers who were treated well become the steady pruning and maintenance work that carries you through quiet months.
Then turn the emergency campaign back off, and look at which channel brought the storm jobs that booked, so next season starts from real numbers.
FAQ
Questions tree service owners ask
Should a tree service run ads during a storm?
Yes, if you can respond. Emergency searches spike after storms, but only switch on the budget your crews can handle, and make sure someone answers the phone.
How do I get storm damage leads?
Have an emergency Google Ads campaign built and paused before the season, a Google Business Profile that accurately says you handle emergencies, and an email ready for past customers. When the storm hits, switch them on and answer every call.
Can you set up storm-season marketing for my company?
Yes. We build and run it as part of our tree service marketing, starting with a 100% free trial. Call (873) 660-0174.
Still have a question?
Call or text Luke. We'll get back to you within 24 hours.