Lead generation for tree service companies
There are two ways to get tree service leads. You can buy them from a marketplace that sells the same homeowner to several companies, or you can build your own flow of inquiries that come only to you. We build the second kind, and we measure it by the jobs it produces.
Shared leads versus leads you own
Lead marketplaces commonly send the same inquiry to more than one contractor, so you're racing competitors to the phone for a customer who is already comparing prices. The lead is cheap to receive and expensive to win.
Leads from your own ads, your own Google Business Profile and your own website come to you alone. The homeowner found your company, saw your reviews and chose to contact you. They're worth more, and every one of them builds an asset (your profile, your reviews, your site) instead of renting someone else's.
Where the leads come from
Google Ads and Local Services Ads capture people already searching, including emergency storm work. Facebook and Instagram ads reach homeowners who know a tree is a problem but haven't started looking. SEO and your Google Business Profile bring in inquiries that cost nothing per click once they rank. A website built for tree work is what turns all of that traffic into calls.
Most companies need more than one of these. Which ones, and in what order, depends on your market and on how much work your crews can take.
Tree removal, trimming and stump grinding leads
Not all tree service leads are worth the same. A removal or a storm job can be worth many times a hedge trim, so we build campaigns around the services you most want more of, with separate ads and landing pages for tree removal, trimming and pruning, stump grinding and emergency work.
That also lets you turn a service up or down by season. When the crews are booked out on removals, the stump grinding campaign can keep the smaller trucks busy without flooding the phone with work you can't take.
What it looks like in practice
Big Green Tree Care closed 19 new jobs during its two-week free trial. McLaren Tree Care got 15 leads in one day with no ad spend. Tree King and Hedge King, in Ottawa, got 30 and 33 leads from organic search alone over four weeks this fall. The details, and owners you can call, are on our case studies page.
Counted properly
A lead is a real person asking for work, counted once. Google's conversion tracking misses calls and form fills, repeat inquiries can be counted twice, and a four-second call isn't a lead. Our reports count the real ones and say which figures came from the platform and which were corrected by hand.
Measured to the job, not the lead
A cheap lead that never books is worse than an expensive one that does. So we look past cost per lead to cost per booked job by channel, which needs each inquiry's source recorded when it arrives and followed through to the estimate and the invoice. Our guide to what a tree service lead actually costs explains the difference.
That follow-through is why we built Arb Astra, a CRM for tree companies that puts every lead in one pipeline, flags how long each waited for a call, and reports cost per job by source. You don't need it to work with us.
The part that happens after the lead
Most lost leads aren't lost in the ad account. They're lost when the inquiry waits hours for a reply and the homeowner books whoever called first. Answering quickly is the cheapest improvement any tree company can make, and our speed to lead guide covers a routine a small team can keep.
Real owners. Real numbers.
Chris - Big Green Tree Care
19 new jobs in his first 2 weeks.
Gus - Lead Arborist, Tree King
+$70K in sales, 1 crew to 2 busy crews.
Liam - All Green Tree Care
2X lead generation. Hear it from him.
Real texts from tree service owners
Unedited messages from owners we work with. Jobs booked, leads landed, crews kept busy.
FAQ
Questions tree service owners ask
Do you generate leads for tree surgeons in the UK, Ireland and Australia?
Yes. The same approach works for tree surgeons and arborists anywhere English is spoken: your own Google Ads, Facebook ads, Google Business Profile and website, with leads that come only to you. We work with one company per service area in the US, Canada, the UK, Ireland, Australia and New Zealand.
How do I get more tree service leads?
In order of speed: run Google Ads on the service you want most, fix your Google Business Profile so you show on the map, ask every past customer for a review, add Facebook and Instagram ads with real video of your crew, and call every inquiry back within the hour. Then build a page on your site for each service and town so search brings leads that cost nothing per click. Our marketing plan lays out the order.
Do you sell pay-per-call tree service leads?
No. Pay-per-call services sell you calls from their own ads, often for a fixed fee per call, and the same networks can work for your competitors. We run ads and search in your name, so every call rings your phone, comes only to you, and builds your own reviews and brand instead of someone else's.
Can you act as our fractional marketing department or fractional CMO?
In practice, yes. For most of the tree companies we work with we run the whole marketing side: Google and Facebook ads, SEO and the Google Business Profile, the website, email, and the reporting that ties leads to booked jobs. You get one team that only works with tree companies instead of several vendors.
Can I get free tree service leads?
The closest thing to free leads is your Google Business Profile and your website ranking in search, which cost nothing per inquiry once they work. They take months to build, so most companies run ads for leads now and build the free sources underneath. Our SEO page covers that side.
Should I buy tree service leads from a lead marketplace?
Bought leads are often sent to several companies at once, so you're racing competitors for each one. They can fill gaps, but leads from your own ads, profile and website come only to you and get cheaper as the accounts learn.
Are your leads exclusive?
Yes. The leads come from your own ad accounts, profile and website, so they come only to you. We don't sell leads to multiple companies.
How quickly can you start generating leads?
Campaigns go live in one day. SEO and Google Business Profile work take longer to show results, which is why most companies start with ads and build the rest underneath.
How many leads will I get?
It depends on your market, your budget and the services you want. We would rather start at a level your crews can handle well than promise a number that outruns them.
Still have a question?
Call or text Luke. We'll get back to you within 24 hours.