Lead generation for tree service companies
There are two ways to get tree service leads. You can buy them from a marketplace that sells the same homeowner to several companies, or you can build your own flow of enquiries that come only to you. We build the second kind, and we measure it by the jobs it produces.
Shared leads versus leads you own
Lead marketplaces commonly send the same enquiry to more than one contractor, so you are racing competitors to the phone for a customer who is already comparing prices. The lead is cheap to receive and expensive to win.
Leads from your own ads, your own Google Business Profile and your own website come to you alone. The homeowner found your company, saw your reviews and chose to contact you. They are worth more, and every one of them builds an asset (your profile, your reviews, your site) instead of renting someone else's.
Where the leads come from
Google Ads and Local Services Ads capture people already searching, including emergency storm work. Facebook and Instagram ads reach homeowners who know a tree is a problem but have not started looking. SEO and your Google Business Profile bring in enquiries that cost nothing per click once they rank. A website built for tree work is what turns all of that traffic into calls.
Most companies need more than one of these. Which ones, and in what order, depends on your market and on how much work your crews can take.
Counted properly
A lead is a real person asking for work, counted once. Google's conversion tracking misses calls and form fills, repeat enquiries can be counted twice, and a four-second call is not a lead. Our reports count the real ones and say which figures came from the platform and which were corrected by hand.
Measured to the job, not the lead
A cheap lead that never books is worse than an expensive one that does. So we look past cost per lead to cost per booked job by channel, which needs each enquiry's source recorded when it arrives and followed through to the estimate and the invoice. Our guide to what a tree service lead actually costs explains the difference.
That follow-through is why we built Arb Astra, a CRM for tree companies that puts every lead in one pipeline, flags how long each waited for a call, and reports cost per job by source. You do not need it to work with us.
The part that happens after the lead
Most lost leads are not lost in the ad account. They are lost when the enquiry waits hours for a reply and the homeowner books whoever called first. Answering quickly is the cheapest improvement any tree company can make, and our speed to lead guide covers a routine a small team can keep.
Questions
Are your leads exclusive?
Yes. The leads come from your own ad accounts, profile and website, so they come only to you. We do not sell leads to multiple companies.
How quickly can you start generating leads?
Campaigns go live in one day. SEO and Google Business Profile work take longer to show results, which is why most companies start with ads and build the rest underneath.
How many leads will I get?
It depends on your market, your budget and the services you want. We would rather start at a level your crews can handle well than promise a number that outruns them.