Email marketing for tree service companies
Your cheapest next job is usually a past customer. They already trust you, they have more trees, and their neighbors ask who did the work. Email is how you stay in front of them between jobs without paying for every click. Most tree companies never send a single campaign because nobody has the list together or the time to write one. We do both.
Start with the list you already have
Every quote, invoice and reply you have sent is a customer you could email again. We build your list from the customers already in your inbox and your CRM, remove duplicates and anyone who shouldn't be emailed, and keep it up to date as new jobs come in.
Seasonal campaigns that match the work
Tree work is seasonal, and the emails should be too: dormant-season pruning in winter, storm preparation before the windy months, hedge trimming when growth takes off, and booking reminders before your calendar fills. One clear email a month, written for your area and your services, keeps you the company they think of first.
Review requests that actually get reviews
A short, personal email after a job, with a direct link to your Google review page, is one of the simplest ways to grow reviews. Reviews feed your Google Business Profile, which feeds the map pack. Our guide on getting more Google reviews covers what to say.
Follow-up on quotes that went quiet
Plenty of estimates are never accepted or declined. They just go quiet. A polite follow-up a week later, and another before the season ends, wins back work that was otherwise lost. It costs nothing and it's the step most companies skip.
A year of tree service emails
Here's a calendar we'd start from in most of the US and Canada. It shifts with your climate: storm season comes earlier on the Gulf Coast, and there's no real winter in Southern California.
January and February: dormant-season pruning and winter removals, when the leaves are off and the ground is often firm enough for heavy equipment.
March and April: spring check-ups, storm damage from winter, and booking the season before the calendar fills.
May and June: hedge and shrub trimming, clearance from roofs and lines, and plant health care if you offer it.
July to September: storm preparation, with a reminder to check trees that lean over the house or driveway, then emergency contact details when a storm is forecast.
October and November: fall cleanup, removals before winter storms, and dead or diseased trees spotted after the leaves drop.
December: a thank-you to the year's customers and an early slot for winter work.
What a good tree service email looks like
It's short and about one thing. It comes from the owner's name, not a no-reply address. It has a photo of real work, ideally nearby, and one clear next step: call, reply or book. It reads like a note from someone they've already met, because it is. Long newsletters with five topics get skimmed and deleted.
Every email also carries an unsubscribe link and your business address, which the law requires in the US and Canada and which keeps you out of the spam folder.
Measured in replies and booked jobs
Opens are a vanity number. We track replies and the jobs that come from each campaign, alongside your ad and search leads, so you can see what email is worth to the business. It works best as one part of a whole system with Google Ads, Facebook ads and SEO.
FAQ
Questions tree service owners ask
Is email marketing worth it for a tree service?
Yes, if you have past customers. Repeat and referral work from people who already know you is usually the most profitable work a tree company does, and email is the cheapest way to ask for it.
How often should a tree company send marketing emails?
About once a month is plenty for most. Send when there's something useful to say, such as a seasonal reminder, a storm warning or an opening in the schedule, rather than on a fixed rule.
Do I need special software?
No. We set up and run the sending for you, and if you use our CRM, Arb Astra, customers flow into the list automatically.
What should a tree company email customers about?
Whatever is useful at that time of year: pruning while trees are dormant, a storm-season check of trees near the house, hedge trimming once growth starts, or open dates in the schedule. A short note with a photo from a recent job in their area does better than a sales flyer.
Can I email people who asked for a quote but didn't book?
Usually yes, but the rules depend on the country. In the US every email needs a working unsubscribe link and your business address. Canada's anti-spam law allows it for a limited time after the enquiry, and the UK and EU have their own rules. We set the list up to follow the rules where you work.
How much does email marketing cost for a tree service?
It's part of what we run for tree companies, and you can try it in the two-week free trial. Call (873) 660-0174 for a price for your market.
Still have a question?
Call or text Luke. We'll get back to you within 24 hours.